NEWS: PR EUROPE

BRUSSELS: DGXI shortlists for campaign

BRUSSELS: DGXI shortlists for campaign



The European Commission’s DGXI has shortlisted two consortia for a PR

and advertising campaign to help expand the concept of ‘appellation

d’origine’ to products such as cheese and salami (PR Week, 15

September). Euro RSCG’s Vitesse agency in Paris, with its Brussels

advertising office, pitched two weeks ago against Paris-based PR outfit

Information et Entreprise and partner Lintas, Brussels. The budget is

thought to be pounds 5 million for a year-long campaign aimed at

consumers, distributors and producers that might benefit from the

product endorsement.



LONDON: RSPCA appoints Bowles



The RSPCA has appointed David Bowles as its first European officer to

help lobby for European legislative reforms in animal welfare. Bowles,

former campaigns manager for animal welfare pressure group The

Environmental Investigation Agency, will join the society in three

weeks’ time. He will report to the head of public affairs, Kate

Parminter (pictured), who was appointed in September to run the

society’s newly merged campaigns and parliamentary department.



BRUSSELS: Collagen boost for Ine Marien



US pharmaceutical firm Collagen International has hired Ine Marien and

Partners to promote its cosmetic surgery brand in Belgium and

Luxembourg. The agency will help raise awareness of the company’s

collagen injection treatment, targeting women’s magazines and medical

journals. The one-year contract was awarded without a competitive pitch

and is worth around BFr3 million (pounds 65,000) in fees.



PARIS: Text lands IT event



Hi-tech specialist agency Text 100 France has won a FFr600,000 (pounds

77,000) account from exhibition organiser DASAR to promote an

international IT trade fair next year. Held at Porte de Versailles in

February, the five-day event is expected to attract around 100,000

visitors and top European IT exhibitors. Text 100 France is to publicise

the event through the French business, technical and broadcast press.



WARSAW: DHL sends for IGA.CEC



International courier company DHL has appointed IGA.CEC Government

Relations to handle its public affairs work in Poland. IGA.CEC is a

joint venture between East European lobbyist CEC and Ian Greer

Associates, which already works for DHL in the UK.



ATHENS: Action for Rhodes



The municipality of Rhodes has hired Action Public Relations (Hellas)

for its public affairs work and to promote the Greek island’s cultural

and sporting activities. The dollars 50,000 (pounds 30,000) account will

involve representing the island’s interests in Athens and publicising

local events, including the opening of a new casino in December.



MILAN: Barabino gets tooled up



German-owned machine tool manufacturer Gildemeister Italiana has called

in Barabino and Partners, headed by Luca Barabino, to handle PR for a

planned flotation next month. The seventh largest machine tool maker in

Italy, Gildemeister needs financial media relations for a 14-month

period. The fee is believed to be around L70 million (pounds 28,000).



BRUSSELS: GCI meets its match



The European Table Tennis Federation (ETTU) has asked GCI Dialogic to

promote the European Top Twelve table tennis championship in Charleroi

next year. The agency has been asked to publicise the three-day event in

February by targeting the sports media in Belgium and the rest of

Europe.



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