NEWS: On-line news service narrows agency hunt

News EyeQ, the on-line information service planned by News International, is hunting for a public relations consultancy to boost publicity in the run-up to its launch early next year.

News EyeQ, the on-line information service planned by News

International, is hunting for a public relations consultancy to boost

publicity in the run-up to its launch early next year.



A joint venture between News International and US business information

provider DataTimes, News EyeQ will offer news on companies, products and

business personalities, as well as editorial content from News

International’s affiliated publications.



The service, which is also seeking to hire an ad agency, has so far

looked at six PR firms and has narrowed down the search to a shortlist

of three.



Head of sales and marketing Lynne Gallivan said: ‘We are looking for

people who have had some experience with hi-tech products and know how

to make them seem simple and direct.



‘We would also like them to demonstrate a sense of the business

implications of using a PR agency, like understanding a company’s

problems and how they can be resolved. It’s not just about increasing

visibility.’



Gallivan was unwilling to reveal the identities of the three agencies on

the shortlist, or what the fee might be, but she said that the account

would be somewhere ‘in the middle range’.



News EyeQ will see pitches from the three agencies over the next two

weeks, with a decision expected by December.



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