NEWS: Allied picks new Scots corporate affairs manager

Allied Distillers has appointed a new corporate affairs manager, Silvia Corrieri, 35, to its Scottish office.

Allied Distillers has appointed a new corporate affairs manager, Silvia

Corrieri, 35, to its Scottish office.



Corrieri, who has been with the company for nine years, was previously

PR manager for Laphroaig and Ballantine’s aged whisky brands.



Her appointment comes in the wake of the company’s recent shake-up which

saw all activity centralised to Allied Domecq’s HQ in Bristol. This also

saw the reduction of the Scottish PR from six, to just Corrieri.



Former Allied PR brand manager, Barbara Anne Nimmo, who left in

September to join Barkers Scotland as an account director explained:

‘The public relations team was disbanded and moved to Bristol last July.

Some were forced to take redundancy and others like myself moved on.



‘I decided that to stay would be too limiting. All the brand PR activity

was being handled in Bristol, leaving Scotland with just the corporate

PR function. I wanted to work on national campaigns and get involved in

brand PR, too.’



Corrieri said the move was unlikely to lead to more upheavals in the

firm’s PR.



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