NEWS: Xyratex’s first PR appointment

Xyratex, the technology data storage company, which broke away from IBM last year, has appointed its first public relations chief and is looking to hire an outside consultancy to boost its profile.

Xyratex, the technology data storage company, which broke away from IBM

last year, has appointed its first public relations chief and is looking

to hire an outside consultancy to boost its profile.



Val Russell took up the new post of PR manager last month, with overall

responsibility for media relations and internal communications for the

2,000-strong company.



She joins from IBM where she spent two years as head of PR in the

group’s UK personal software division.



Xyratex, became an independent concern in December 1994 following a

management buyout. It has not previously had an in-house PR facility,

relying instead on freelance consultants and its exhibitions department.



Russell said she is now seeking to expand the firm’s PR function by

recruiting an in-house team and hiring a specialist hi-tech agency to

handle corporate work and product promotion.



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