Xyratex, the technology data storage company, which broke away from IBM
last year, has appointed its first public relations chief and is looking
to hire an outside consultancy to boost its profile.
Val Russell took up the new post of PR manager last month, with overall
responsibility for media relations and internal communications for the
She joins from IBM where she spent two years as head of PR in the
group’s UK personal software division.
Xyratex, became an independent concern in December 1994 following a
management buyout. It has not previously had an in-house PR facility,
relying instead on freelance consultants and its exhibitions department.
Russell said she is now seeking to expand the firm’s PR function by
recruiting an in-house team and hiring a specialist hi-tech agency to
handle corporate work and product promotion.