NEWS: Guinness gets Lipscomb as external affairs head

Guinness plc has named Peter Lipscombe as its new external affairs director. He takes up his new post next January when he will assume responsibility for the role from Brian Baldock who retires in June after three years.

Guinness plc has named Peter Lipscombe as its new external affairs

director. He takes up his new post next January when he will assume

responsibility for the role from Brian Baldock who retires in June after

three years.



Baldock is currently the group’s deputy chairman, but he also has

responsibility for external affairs.



‘This appointment is significant. It demonstrates Guinness’ recognition

of the importance of external communications,’ said Murray Loake, head

of media relations.



Lipscomb took over as deputy managing director of Guinness Brewing

Worldwide in 1992.



This division contributes about 30 per cent of the group’s overall

profits.



In his new role he will be reporting directly to the company chairman,

Tony Greener, with a seat on the company’s executive committee.



He will be responsible for the company’s four external affairs functions

including the eight-strong public affairs team, headed by public affairs

director Chris Davidson, a government affairs team of two headed by

Wendy Deller, strategic affairs - a team of five headed by Peter

Mitchell - and the two-strong European affairs team headed by Chris

Scott-Wilson in Brussels.



Lipscomb joined the company in 1995 from what was then the drugs group,

Beecham, now Smithkline Beecham, where he was director of marketing.



Guinness currently retains The Communication Group to promote its

Gordons Gin brand and Richard Mulcaster & Associates to handle its Bells

Whisky brand.



Loake said it was too early to comment on any future changes to its

approach to hiring agencies or internal re-shuffles.



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