NEWS: Oracle comms chief departs in shake-up

Oracle UK’s head of communications is to quit the software and services company at the end of the month in a public relations shake-up.

Oracle UK’s head of communications is to quit the software and services

company at the end of the month in a public relations shake-up.



Michael Spring, who joined 18 months ago from computer outfit Sun, is

leaving to become an independent marketing communications consultant.



He will not be replaced. His responsibilities as head of internal

communications, events and marketing communications will be handled by

Sally Hempson, who has been promoted to marketing communications

manager.



Public relations will be handled by PR manager Alison Campbell. She

joins from computer company Bull, in three weeks’ time, and is to head

Oracle’s first in-house department.



She will report to Oracle marketing director Nick Barley, who also

joined from Bull a month ago. Campbell is expected to start recruiting

as soon as she arrives.



Spring denied industry rumours Oracle managing director Phil Crawford,

who also joined from Bull in July, wanted to establish former Bull

employees in key roles. Spring pointed out his first job will be to

advise Oracle on the changes.



‘I will be smoothing the transition when Alison arrives,’ said Spring.

‘You have to expect some degree of change. Phil and Nick had views about

establishing one key role [Campbell’s]. What they want to do is ensure

consistency of message.’



Barley added that Spring was a ‘valued employee’ who will continue to

work in an external capacity for the agency providing ‘creative

marketing experience.’



The new PR department will handle press enquiries and liaise with

Oracle’s newly appointed PR agency Bite (PR Week, 27 October).



According to Barley, it is part of Oracle’s effort to position itself as

a major player in the consumer market rather than just a database

company.



‘We see ourselves alongside IBM and Microsoft,’ said Barley. ‘We are

moving away from just the IT press to a broader appeal.’



He added the current ‘modifications’ reflected Oracle’s desire to ‘focus

on public relations’.



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