Innocent brings in Frank PR to reunite 80s chart-toppers

Leading smoothie manufacturer Innocent has brought in Frank PR to launch a key consumer campaign.

Reunited: St Winifred's School Choir
Reunited: St Winifred's School Choir

Frank is supporting Innocent's sixth year of its Big Knit Campaign this Christmas. It is understood that this project brief has the potential to develop into a long-term relationship, dependent on its results.

The agency's campaign will see Innocent reunite 80s chart-toppers, St Winifred's School Choir, to re-record their 1980 Christmas Number one single ‘There's No One Quite Like Grandma'.

The profits from sales of the single will go towards The Big Knit charities and for every woolly product sold in Sainsbury's stores, Innocent and Sainsbury's give 35p to Age Concern and Help the Aged.

Every year, the Big Knit sees members of the public hand-knit woollen hats for Innocent Smoothies and Squeezies, and woollen warmers for Innocent Veg Pots.

Frank PR co-founder Graham Goodkind, said: ‘We are confident that reuniting St Winifred's School Choir and re-releasing their 80s hit will generate plenty of talkability and give fresh impetus to the Big Knit.'

This week PRWeek reported that Innocent had hired Chandler Chicco's consumer arm Allidura Consumer to publicise the recent ruling that smoothies can contribute two portions towards a person's 'five a day'.

 

 

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