Saltmarsh to promote Schiphol as a Euro hub

Amsterdam Airport Schiphol has handed its consumer and travel industry account to the Saltmarsh Partnership, in a drive to raise its profile as a key transfer airport.

Amsterdam Airport Schiphol has handed its consumer and travel

industry account to the Saltmarsh Partnership, in a drive to raise its

profile as a key transfer airport.



Schiphol is the fourth largest and fastest growing airport in Europe,

handling over 31 million passengers last year.



The Saltmarsh Partnership will focus on positioning Schiphol as a

convenient alternative to Heathrow and other London and European hub

airports, said the airport’s passenger marketing director Leon

Verhallen. The communications drive will target travellers and travel

agencies.



’Twenty-nine UK and Ireland airports have frequent and convenient flight

schedules to Amsterdam, allowing travellers to use Schiphol as their

first-choice transfer point for onward flights to destinations around

the world,’ he said.



Amsterdam Schiphol started development work earlier this year under the

the first phase of its MasterPlan 2015 and aims to extend its capacity

to 44 million passengers by 2003.



The airport’s UK PR was previously handled by Norwich-based 3PR, which

will continue to work on a project basis. The appointment of the

Saltmarsh Partnership was non-competitive and the agency will have a

three strong team working on the account.



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