Internal Comms: Ways to regain trust in the workplace

Trust has generated headlines this year as first banks, then politicians, have lost the trust of customers, employees and constituents.

Trust: Lacking in the City
Trust: Lacking in the City

Campaign Trust: All is Not Lost
Client Involve
PR team CHA
Timescale April-August 2009
Budget £25,000

Employee engagement consultancy Involve felt many companies were taking little or no action in rebuilding trust. The firm wanted to launch a report to advise senior business leaders how they could rebuild trust.

Objectives

  • To help identify key factors that make or break trust
  • To create a trust debate with business leaders
  • To build Involve's profile and position it as a source of expertise and advice on trust.

Strategy and plan

CHA designed a questionnaire and commissioned research among FTSE 350 directors and The Times' Top 1,000 leaders. A media launch was held at the Hospital Club in London.

Measurement and evaluation

The report was covered in The Daily Telegraph and Financial Times, as well as in trade titles People Management, Management-issues.com, Employee Engagement Today, HRZone.co.uk and The Grapevine.

Results

Involve sent a 'trust pack' to new business contacts including a copy of the report, media coverage and product information. This resulted in 15 new business meetings with companies from energy, retail and pharmaceutical sectors.

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