Posted by Robin Wilson
11 October: I must admit, I am quite chuffed to see a bank embracing social media in a very open way, especially after all the problems banks have caused the world. First Direct has created a new website, first direct live, that aggregates all the comments about the black and white bank, good and bad. It is a great initiative and builds on the great word-of-mouth reputation the bank has created - from providing plain old excellent customer service.
- Transparent data
Posted by Simon Wakeman
8 October: For a while now I have been promoting the value of local government opening up its doors to the use of data more openly on the web. Freeing the immense amount of data held in councils, police and local health services has the potential to generate significant tangible and intangible value for the communities these public bodies serve. As well as that, I believe there is a role for reuse of public data in increasing the scrutiny that the public can put public authorities under.
- On the grapevine
Posted by Brendan Cooper
8 October: Two interesting recent conversations: Firstly, on asking a twenty-something about her take on Twitter: 'Oh, it's just for celebrities.' And secondly, on discussing the results of a student exercise on marketing: 'Of ten groups, none of them mentioned social media.'