Influence is evolving - to the point of what you could call a "communications cataclysm." Waggener Edstrom Worldwide believes there are three core tenets that can help drive understanding of influence:
1) Content is King;
2) Understand the audience;
3) Engagement is nuance.
Our ability to understand and apply these three tenets helps you to solve your business problems, enabling you to address new markets and seize the opportunities that exist. For WE, this means investing extensively in digital talent and capabilities, pushing forward on audience research and measurement of return on influence. But, it also means drawing from our rich heritage of relationships, nuance, storytelling, and relentless focus on the business problem, to redefine what influence looks like today.
Want to learn more about our view on influence and the communications cataclysm? Read the influence manifesto today.