NEWS: Holmes and Marchant win DBS flotation account

DBS Management, the UK’s biggest network of independent financial advisers, has picked Holmes and Marchant Financial PR to advise on its stockmarket flotation in September in preference to previous incumbent Ludgate.

DBS Management, the UK’s biggest network of independent financial

advisers, has picked Holmes and Marchant Financial PR to advise on its

stockmarket flotation in September in preference to previous incumbent

Ludgate.



Appointed from 1 August, Holmes and Marchant has been briefed to flag up

interest in the float among the City press, institutional investors and

analysts.



The account will be led by the agency’s managing director Nicola

Mitchell who will draw on expertise from other areas of the Holmes and

Marchant Counsel group.



The agency won the business after a head to head pitch against Ludgate,

which had worked with DBS for six years.



‘We wanted to have a fresh look at DBS from a completely different

perspective,’ explained marketing director Peter Cordle.



He added that the departure last month of Ludgate director Simon

Robinson - who handled the DBS account - was one factor in prompting the

initial review.



Established in 1979, DBS has 1,600 member firms and 2,200 registered

individuals. It has been listed on the AIM market since July last year.

Profits for 1995/6 reached pounds 3.4 million.



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