NEWS: NCI takes holistic approach with London PR office

International healthcare advertising group NCI Worldwide is moving into PR.

International healthcare advertising group NCI Worldwide is moving into

PR.



It has opened its first PR office in London headed by ex-Hill & Knowlton

account director Laura Silver.



The office has already won work for Janssen Pharmaceutica and an

integrated campaign for Hoechst Marion Roussel with NCI Worldwide’s UK

advertising arm.



NCI Worldwide is a subsidiary of Nelson Communications, a healthcare

communications network of 28 companies with billings of over USdollars

400 million in 1995. The PR operation will handle integrated campaigns

including medical and patient education and Internet marketing.



‘Healthcare advertising and PR have been traditionally viewed as

distinct disciplines but we believe a holistic approach is a more

effective and efficient marketing strategy,’ said Silver.



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