NEWS: PPP aims for new sectors with Lynne Franks’ support

PPP Healthcare, the medical insurance to nursing homes group, has hired Lynne Franks PR to spread coverage of its packages beyond the personal finance pages.

PPP Healthcare, the medical insurance to nursing homes group, has hired

Lynne Franks PR to spread coverage of its packages beyond the personal

finance pages.



The five-month campaign, worth between pounds 50,000 and pounds 70,000

in fees, is designed to back the company’s ‘supporting you at every

step’ advertising drive.



PPP Healthcare has been using Hill and Knowlton since its re-launch last

October. The contract, which Lynne Franks pitched for, came to an end

last month.



The new PR campaign is designed to push the insurance firm’s

‘supportive’ marketing message linking it to services like its health

information line and tailored personal insurance schemes.



Aside from the personal packages which range from the Woman’s Plan to

the Fast Lane scheme, PPP also offers a dental care finance service and

chain of nursing homes.



Jonathan Russell, group director of PR at PPP Healthcare said the new

contract will build on the publicity gained by it’s corporate identity

re-launch last year on TV and radio.



‘We want to reinforce this through the print media and break out of the

personal finance sections into healthcare and lifestyle.’



Lynne Franks director Tanya Hughes said the campaign will seek to

clarify the ‘complexities’ of healthcare and focus on the emotional

aspects of choosing insurance rather than technical details.



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