NEWS: Communications Plus to revamp Bulgarian wine

Battersea-based Communications Plus is to spearhead a pounds 50,000 PR drive to update the image of Bulgarian wine.

Battersea-based Communications Plus is to spearhead a pounds 50,000 PR

drive to update the image of Bulgarian wine.



The agency was hired two weeks ago by new promotional body, the

Bulgarian Wine Guild after a three-way pitch. The Guild, which is backed

by importers the Bulgarian Vintners Company and Domaine Boyar, will

launch in September in a bid to promote Bulgarian wine and tackle its

cheap image.



Communications Plus is planning a programme of tastings and facility

visits to Bulgaria in the autumn. It also intends to publish a

newsletter informing wine consumers of the merits of drinking Bulgarian

wine.



Bulgarian wine currently holds six per cent of the market in the UK,

valued at pounds 117m per year.



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