Neil Reading PR's head of lifestyle launches own luxury agency

A senior Neil Reading PR director has set up his own agency with eight launch clients.

New luxury agency: Charlie Pearson
New luxury agency: Charlie Pearson

Charlie Pearson left Neil Reading PR, where he was head of lifestyle, last month.

He has now set up The Lifestyle Agency. His clients include the Monaco International Clubbing Show backed by Prince Albert of Monaco, The Club and Bar Awards and the winner of The Observer Food Monthly’s ‘Best Sunday Lunch 2009’, The Albion.

He has also been hired to launch and manage ongoing PR for Merah Club, which launches on 21 October in London’s West End.

‘The Lifestyle Agency is unique because of one simple philosophy. Whatever we’re doing, we are also the target audience. At 29 I am not only a consultant for my clients, but a frequent consumer of what they have to offer’, said Pearson.

The agency will focus on restaurants, bars and clubs, as well as luxury products and travel.

Pearson started his career in advertising at the WCRS, before moving in to PR at The SPA Way, Intelligent PR and Neil Reading PR. He is the son of Sara Pearson, who runs The SPA Way.

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