NEWS: Safeway poaches Bass man to froth up PR in Scotland

Safeway has hired Bass Brewers’ head of Scottish PR, Cameron Walker, to add communications clout north of the border.

Safeway has hired Bass Brewers’ head of Scottish PR, Cameron Walker, to

add communications clout north of the border.



Walker took up the new position of public affairs manager for Scotland

earlier this week. Despite the title, he will be responsible for a broad

range of corporate and consumer PR activity.



Walker had spent ten months years as communications manager for Bass

Brewers’ Scottish operation Tennent Caledonian Breweries, where he

handled corporate and brand issues. He was previously with Scottish and

Newcastle Breweries.



Safeway is the largest food retailer in Scotland with a 21 per cent

market share.



Teresa Wickham, Safeway’s corporate affairs director, said Safeway is

opening a lot of new stores but that there was no specific Scottish

drive. She said: ‘Cameron has a lot of good media contacts and Scottish

journalists prefer to deal with someone in site rather than with our

head office in Hayes.’



Until now Safeway has used Glasgow agency Tony Meehan Associates to deal

with Scottish PR. Wickham said this relationship will continue.



Walker said: ‘I was attracted by the challenge of an increasingly

competitive food retail industry. There are many parallels with the

drinks sector.’



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