NEWS: Clerical Medical takes PR in-house

Investment group Clerical Medical has ended its six year relationship with Biss Lancaster and moved its public relations in-house.

Investment group Clerical Medical has ended its six year relationship

with Biss Lancaster and moved its public relations in-house.



The move follows Halifax Building Society’s pounds 800 million takeover

of Clerical Medical, which received shareholder approval in June.

Subject to High Court approval, the deal should be finalised in October.



Clerical Medical’s PR manager Tony Bloomer admitted that Biss

Lancaster’s contract had been terminated partly as a way of cutting

costs after the Halifax takeover.



‘Every company in this sector is looking to cut costs and deliver good

service,’ he said. ‘We also think we can provide the right service using

our own team. Financial services is a very complicated business and we

feel we can do a good job internally.’



PR will now be handled by a four strong team headed by Bloomer which has

been formed under Clerical Medical’s ‘Countdown to 2001’ restructuring

initiative.



Worth just under pounds 100,000 in annual fees, Biss Lancaster’s account

was managed by four staff under consultant director Gordon Puckey.

Focusing on corporate and product promotion, the work was mainly media

relations led with some additional strategic input.



‘It was a good-sized client for us and we worked for them for many

years, so we will certainly feel the loss,’ said Puckey. ‘It’s

disappointing but there’s a certain inevitability about it.’



Biss Lancaster’s contract formally ended at the end of July but the

agency will work on a final project for a further six weeks.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.