NEWS: Equitas names FH for wide ranging PR role

Equitas, the pounds 14 billion reinsurance company set up to manage Lloyd’s of London’s old liabilities, has handed its estimated pounds 200,000 PR account to Fishburn Hedges.

Equitas, the pounds 14 billion reinsurance company set up to manage

Lloyd’s of London’s old liabilities, has handed its estimated pounds

200,000 PR account to Fishburn Hedges.



The company, which is a rescue vehicle for 34,000 Lloyd’s underwriting

members - or Names - appointed Fishburn Hedges last week after an

extensive trawl of financial PR agencies (PR Week, 26 July).



Of the ten firms initially asked to submit written presentations just

three pitched for the business: Fishburn Hedges, Brunswick and Hill and

Knowlton.



Fishburn Hedges has assembled a team of seven for the account under

directors Andrew Boys and Marc Moninski. It will manage a wide ranging

public relations brief incorporating media relations work, strategic

advice and public affairs.



‘It’s a case of making sure that Equitas’s role is understood and that

it is seen to be absolutely secure, professionally managed and

fulfilling its obligations to Names,’ said Boys. The agency will also

handle internal communications for Equitas’s 700 employees.



Similar work in the US, where most of Lloyd’s claims originate, will be

handled by Omnicom-owned Gavin Anderson. Omnicom also holds a stake in

advertising firm Abbott Mead Vickers which bought Fishburn Hedges in

January.



Provided enough Names accept the plan, Equitas should begin operating in

September. It will assume responsibility for Lloyd’s insurance business

written up to 1992.



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