NEWS: Orange seeks PR chief to replace Humphrey

Mobile telecoms company Orange is looking for a new head of PR and marketing communications following Mark Humphrey’s departure to form his own consultancy.

Mobile telecoms company Orange is looking for a new head of PR and

marketing communications following Mark Humphrey’s departure to form his

own consultancy.



Humphrey, 38, who reported to Orange group marketing director Lisa

Gernon, led a 20-strong team covering press relations and PR,

sponsorship, exhibitions and events, customer and marketing

communications and sales promotion.



He left Orange officially on July 31, having spent the preceding two

months on sick leave.



Gernon confirmed that the company was searching for a successor to

Humphrey but declined to predict when itwould be appointing.



She added that she did not foresee any change in Orange’s agency line

up. The company currently uses Paragon Communications, for business-to-

business and consumer PR; Dewe Rogerson for financial PR and some

investor relations, and Lowe Bell Political for support on political and

regulatory issues.



Humphrey said his new business, the Hertfordshire-based Osiris

Consultancy, would concentrate on corporate communications and PR but

will also give mobile telecommunications advice.



Humphrey joined the Orange group in 1992, when it was under its pre-

flotation name of Hutchison Telecommunications UK, as senior marketing

manager, before being promoted to department head two years later. He

was formerly with Philips Telecom and BT Mobile Communications.



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