Mobile phone retailer The Phone House has hired Grayling to support
its shop launch programme in France. A subsidiary of UK chain The
Carphone Warehouse, The Phone House has already opened two outlets in
France and plans to open a further 15 this year and 50 next year.
Recruited following a competitive pitch, Grayling will seek to establish
the company’s brand and support its corporate image through a programme
of media relations.