Diary: PRCA looks to fill the gap between spin and fluff

Fed up with the perception of PR people as gushing, dizzy party organisers or machiavellian manipulators? The PRCA is offering a magnum of champagne to anyone who can come up with a catchy word to describe the more straightforward work done by the majority of the PR industry.

Fed up with the perception of PR people as gushing, dizzy party

organisers or machiavellian manipulators? The PRCA is offering a magnum

of champagne to anyone who can come up with a catchy word to describe

the more straightforward work done by the majority of the PR

industry.



PRCA chairman Adrian Wheeler wants to give the media a label for the bit

in between spin and fluff, be it communicating with the City,

Government, staff, other businesses or consumers. At best, a new label

could spread understanding and enlightenment. Failing that, it will at

least give the media a third box to put PR people into.



Champagne guzzling but serious communications consultants should send

suggestions to prweek@haynet.com and all entries will be passed on to

the PRCA.



A final word of warning from Wheeler: ’Anyone who says corporate

communications gets a clothes peg.’



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