Editorial: Ditch the cheap tricks Hague

William Hague seems to be in danger of taking the advice of his management guru Archie Norman a little too literally. In a bid to focus the attention of his shadow cabinet on his party’s new breed of ’kitchen table Toryism’, he has installed a real kitchen table by the Central Office lifts. This is the cult of the soundbite taken to laughable extremes.

William Hague seems to be in danger of taking the advice of his

management guru Archie Norman a little too literally. In a bid to focus

the attention of his shadow cabinet on his party’s new breed of ’kitchen

table Toryism’, he has installed a real kitchen table by the Central

Office lifts. This is the cult of the soundbite taken to laughable

extremes.



Norman is well known for management gimmicks such as this, but if Hague

has any hope of his party being taken seriously as a contender, he needs

to pay slightly less attention to the furnishings (remember those Ikea

chairs) and rather more to communicating policies.



Hopefully Amanda Platell, his newly installed head of news and media,

will guide him towards communicating some intelligent policy positioning

on the real ’bread and butter’ issues, rather than relying on cheap and

superficial gimmicks.



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