BORDER LINES: WIESBADEN - Daewoo promotion for Lattewitz

The German arm of Korean car firm Daewoo has promoted Kirsten Lattewitz to the post of PR manager following the demerger of its marketing and PR functions at the end of last year. Lattewitz was previously Daewoo Germany’s PR assistant, reporting to marketing and PR head Stefan Spruck, who has left the company. She now reports directly to the firm’s managing director and president and heads a two-strong team covering internal and external PR. Daewoo Germany combined its PR and marketing two years ago under Spruck.

The German arm of Korean car firm Daewoo has promoted Kirsten

Lattewitz to the post of PR manager following the demerger of its

marketing and PR functions at the end of last year. Lattewitz was

previously Daewoo Germany’s PR assistant, reporting to marketing and PR

head Stefan Spruck, who has left the company. She now reports directly

to the firm’s managing director and president and heads a two-strong

team covering internal and external PR. Daewoo Germany combined its PR

and marketing two years ago under Spruck.



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