The German arm of Korean car firm Daewoo has promoted Kirsten
Lattewitz to the post of PR manager following the demerger of its
marketing and PR functions at the end of last year. Lattewitz was
previously Daewoo Germany’s PR assistant, reporting to marketing and PR
head Stefan Spruck, who has left the company. She now reports directly
to the firm’s managing director and president and heads a two-strong
team covering internal and external PR. Daewoo Germany combined its PR
and marketing two years ago under Spruck.