BORDER LINES: PRAGUE - MMD lands Czech lager account

MMD has been appointed to handle corporate PR for Plzensky Prazbroj, which brews lager brands Pilsner Urquell and Gambrinus. The agency, on an annual retainer, will run the account from its Prague office. MMD’s general manager for Central and Eastern Europe, Gary Freemantle, said his team’s initial task is to provide PR support for Plzensky Prazbroj’s ongoing merger with rival Czech brewery Rabetast. MMD will also promote the brewery’s sponsorship of the Formula One Jordan team and of the opera season at Prague’s National Theatre.

MMD has been appointed to handle corporate PR for Plzensky

Prazbroj, which brews lager brands Pilsner Urquell and Gambrinus. The

agency, on an annual retainer, will run the account from its Prague

office. MMD’s general manager for Central and Eastern Europe, Gary

Freemantle, said his team’s initial task is to provide PR support for

Plzensky Prazbroj’s ongoing merger with rival Czech brewery Rabetast.

MMD will also promote the brewery’s sponsorship of the Formula One

Jordan team and of the opera season at Prague’s National Theatre.



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