INTERNATIONAL: Delaborde will head comms at Total Fina

PARIS: French oil giant Total’s worldwide PR chief is to head communications for Total Fina, the company which will result from Total’s merger with its Belgian rival Petrofina. The firm will be the world’s fifth largest oil company. Michel Delaborde will assume his new role in Total Fina’s Paris corporate headquarters in July.

PARIS: French oil giant Total’s worldwide PR chief is to head

communications for Total Fina, the company which will result from

Total’s merger with its Belgian rival Petrofina. The firm will be the

world’s fifth largest oil company. Michel Delaborde will assume his new

role in Total Fina’s Paris corporate headquarters in July.



Petrofina’s global PR head, Catherine Ferrant, will take charge of Total

Fina’s worldwide internal communications in addition to all PR in

Belgium.



She is currently based in Brussels but, in her new position, will work

between Paris and Brussels and report to Delaborde.



Delaborde has headed Total’s PR for four years. He currently reports to

the firm’s worldwide human resources and communication head,

Jean-Jacques Guilbaud. Total Fina’s new reporting structure is

undecided.



Total currently has around 35 communications and PR staff in its Paris

office who report to Delaborde, while Petrofina has eight staff in

Brussels who report to Ferrant. Both offices will stay in place after

the merger, and a company spokeswoman said PR job cuts were

unlikely.



Although the details of the communications restructure have yet to be

finalised, Total and Petrofina have already decided that PR for the oil

exploration side of the merged company will be based in Paris. The

Brussels office will look after communications for its downstream petrol

and chemicals arms.



Under the new structure, there are no plans to outsource PR to an

agency.



Total and Petrofina announced their merger last December. The

shareholders of both companies have since approved the deal and the

European Commission’s competition authorities gave final clearance for

the deal at the end of last month.



The merger will create the world’s fifth largest oil company worth

around pounds 24.3 billion based on share prices at the time of the

merger announcement.



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