Barclays set for major PR overhaul

Barclays Bank’s eight-strong roster of agencies handling its high street consumer PR have been told their existing contracts will end in three months.

Barclays Bank’s eight-strong roster of agencies handling its high

street consumer PR have been told their existing contracts will end in

three months.



As part of a review of the bank’s pounds 1.5 million PR spend, announced

earlier this year (PR Week, 29 January), the agencies have been asked to

re-pitch alongside several new competitors.



Charles Barker BSMG, Harrison Cowley, Sector PR, GCI Group, Hill and

Knowlton, Kinross and Render, Paragon Golin/Harris and Barkers PR were

sent letters last week giving them notice on their existing

contracts.



The communications review covers Barclays retail financial services,

which includes worldwide retail banking, Barclaycard, Barclays Life and

investment product b2.



Four other agencies handling corporate and consumer work on a regional

basis are unaffected by the review.



Barclays retail financial services communications director Paul Barber,

who is spearheading the review, hopes the result will be a more

flexible, focused and ultimately smaller roster, which will avoid some

of the duplication that currently exists.



’Some agencies could end up with a larger proportion of business,

although some will lose out,’ said Barber.



He added that the company wanted a more coherent PR approach from both

internal and external communications.



Barber is also reviewing the structure of in-house communications. The

100-strong in-house communications team have yet to hear about final

plans for the function.



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