Barclays Bank’s eight-strong roster of agencies handling its high
street consumer PR have been told their existing contracts will end in
As part of a review of the bank’s pounds 1.5 million PR spend, announced
earlier this year (PR Week, 29 January), the agencies have been asked to
re-pitch alongside several new competitors.
Charles Barker BSMG, Harrison Cowley, Sector PR, GCI Group, Hill and
Knowlton, Kinross and Render, Paragon Golin/Harris and Barkers PR were
sent letters last week giving them notice on their existing
The communications review covers Barclays retail financial services,
which includes worldwide retail banking, Barclaycard, Barclays Life and
investment product b2.
Four other agencies handling corporate and consumer work on a regional
basis are unaffected by the review.
Barclays retail financial services communications director Paul Barber,
who is spearheading the review, hopes the result will be a more
flexible, focused and ultimately smaller roster, which will avoid some
of the duplication that currently exists.
’Some agencies could end up with a larger proportion of business,
although some will lose out,’ said Barber.
He added that the company wanted a more coherent PR approach from both
internal and external communications.
Barber is also reviewing the structure of in-house communications. The
100-strong in-house communications team have yet to hear about final
plans for the function.