Novartis names two in replacing Lyons Waddell

Novartis Consumer Health has dealt a blow to Lyons Waddell by handing PR for its antiseptic cream Savlon and nicotine replacement brand Nicotinell to other agencies.

Novartis Consumer Health has dealt a blow to Lyons Waddell by

handing PR for its antiseptic cream Savlon and nicotine replacement

brand Nicotinell to other agencies.



Red Rooster PR started work this week on a pounds 100,000 consumer and

trade PR account for Nicotinell, while Bloomsbury Communications is now

handling consumer and trade PR for Savlon. Bloomsbury already handles

Novartis’ children’s cough medicine brand, Tixy Lix.



The brief is to make Savlon, which includes cream and liquid antiseptic

products, synonymous with first aid, targeting mothers with children

between five and ten-years-old.



Lyons Waddell, which was not involved in either pitch, no longer handles

any PR for Novartis. The agency declined to comment.



Red Rooster’s hiring comes as Novartis looks to give Nicotinell’s

marketing a more positive edge, changing its strapline from ’It needn’t

be hell with Nicotinell’ to ’Feel free’ two weeks ago.



Red Rooster has been briefed to promote Nicotinell gum and patch

products and Nicotinell’s recently launched web site, which provides

programmes for smokers to help them quit.



It will also promote the idea of quitting in the summer, believed to be

the least likely time for people to give up.



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