Intel reshuffles in-house team

Computer chip manufacturer Intel has reorganised its in-house department and promoted Catriona Jamieson to replace Gail Hall as UK PR manager.

Computer chip manufacturer Intel has reorganised its in-house

department and promoted Catriona Jamieson to replace Gail Hall as UK PR

manager.



Hall last month transferred to Intel’s Munich office to take up the new

role of manager, Intel architecture PR programmes Europe, leading a team

of five and reporting to director of PR Europe, Middle East and Africa

(EMEA) Mark Brailey, who is based in Munich. Her task is to direct PR

strategy for Intel’s products in EMEA, promoting the benefits of new

products launched.



Jamieson, previously broadcast and consumer media manager for Intel in

the UK, now leads a team of four in the UK. She reports to Brailey. Her

task is to handle the external corporate and product PR for the

company.



Graham Palmer, reporting to Jamieson, becomes trade and technical PR

specialist in the UK. He was previously in various technical and

marketing positions within Intel.



Intel retains Catalysis Communications in the UK and Europe for Intel’s

networking division, which provides a range of products for networked

computer systems.



The agency also produces marketplace background information reports and

provides an analyst relations service to help Intel build relations with

analyst firms for relevant industry reports.



The restructure comes after Intel launched a pounds 5 million UK

television and press campaign to launch its Pentium III processor in

March.



The Pentium III is supplied within most new desktop PCs, including those

manufactured by such companies as Compaq and Dell.



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