Paragon’s Blenkinsop heads Woolworths PR

High street retailer Woolworths has chosen Paragon Golin/Harris director Charlotte Blenkinsop as its new communications head.

High street retailer Woolworths has chosen Paragon Golin/Harris

director Charlotte Blenkinsop as its new communications head.



Blenkinsop has been with Paragon for ten years and has not negotiated

her start-date with Woolworths yet. The accounts she handled at Paragon

include Woolworths, which is the UK’s leading entertainment and

confectionary retailer.



Blenkinsop replaces Cathy Young, who is returning to her native Ireland

after more than three years in the post. Young has not decided on her

next job move yet.



Blenkinsop will oversee all the retailer’s PR, including consumer,

corporate and crisis PR and employee communications. She will report to

the chainstore’s marketing director, Alan McWalter and oversee its

four-strong in-house PR team. Her job also includes liaising with

Woolworths’ PR agencies, Paragon Golin/Harris, which handles crisis PR

and some publications and its consumer agency, Shandwick Welbeck.



Blenkinsop joined Paragon in 1989 as an account executive and was

promoted to director level in 1995, when the company was reorganised

along a profit centre, rather than divisional, structure. She headed one

of these profit centres.



As well as Woolworths, Blenkinsop has worked on accounts including

Barclays Bank, trade body the Finance and Leasing Association, financial

consultancy First Plus Financial and the National Disability

Council.



Before her stint at Paragon, Blenkinsop was a consultant at Granard

Communications, now the Rowland Company.



She said: ’It was a chance that was too good to miss. I’ve worked with

Woolworths for four or five years and before that, with Kingfisher

(Woolworths’ parent company).’



Woolworths trades on its value for money image. It has 786 shops in the

UK. Last year it reported operating profits of over pounds 100 million.



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