High street retailer Woolworths has chosen Paragon Golin/Harris
director Charlotte Blenkinsop as its new communications head.
Blenkinsop has been with Paragon for ten years and has not negotiated
her start-date with Woolworths yet. The accounts she handled at Paragon
include Woolworths, which is the UK’s leading entertainment and
Blenkinsop replaces Cathy Young, who is returning to her native Ireland
after more than three years in the post. Young has not decided on her
next job move yet.
Blenkinsop will oversee all the retailer’s PR, including consumer,
corporate and crisis PR and employee communications. She will report to
the chainstore’s marketing director, Alan McWalter and oversee its
four-strong in-house PR team. Her job also includes liaising with
Woolworths’ PR agencies, Paragon Golin/Harris, which handles crisis PR
and some publications and its consumer agency, Shandwick Welbeck.
Blenkinsop joined Paragon in 1989 as an account executive and was
promoted to director level in 1995, when the company was reorganised
along a profit centre, rather than divisional, structure. She headed one
of these profit centres.
As well as Woolworths, Blenkinsop has worked on accounts including
Barclays Bank, trade body the Finance and Leasing Association, financial
consultancy First Plus Financial and the National Disability
Before her stint at Paragon, Blenkinsop was a consultant at Granard
Communications, now the Rowland Company.
She said: ’It was a chance that was too good to miss. I’ve worked with
Woolworths for four or five years and before that, with Kingfisher
(Woolworths’ parent company).’
Woolworths trades on its value for money image. It has 786 shops in the
UK. Last year it reported operating profits of over pounds 100 million.