LLM to promote electoral reform body’s agenda

Lawson Lucas Mendelsohn (LLM) has won a competitive pitch to promote Make Votes Count, the group which campaigns for a proportional electorial system in UK general election ballots.

Lawson Lucas Mendelsohn (LLM) has won a competitive pitch to

promote Make Votes Count, the group which campaigns for a proportional

electorial system in UK general election ballots.



The agency has been briefed to raise the campaign’s profile in the media

and among opinion-formers during the local government, Scottish

Parliament, Welsh Assembly and European Parliament elections, all of

which include an element of proportional representation (PR).



LLM will continue working for Make Votes Count during the political

party conference season this autumn.



LLM pitched against agencies including Hill and Knowlton, Shandwick and

Luther Pendragon for the account. Luther Pendragon worked for Make Votes

Count on a six-week project to promote the launch of Liberal Democrat

peer Lord Jenkins’ report on electoral reform last year (PR Week, 23

October).



LLM consultant Neal Lawson has provided Make Votes Count with advice in

a personal capacity for over a year. He said: ’Their key issue is

Westminster reform. They want to show that proportional representation

can work. It’s a populist campaign: it’s about making politicians

honest.’



Last October, Jenkins’ report recommended a more proportional voting

system, known as AV plus, be introduced for general elections. Make

Votes Count is pressing for the next step - a referendum on electoral

change.



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