Lawson Lucas Mendelsohn (LLM) has won a competitive pitch to
promote Make Votes Count, the group which campaigns for a proportional
electorial system in UK general election ballots.
The agency has been briefed to raise the campaign’s profile in the media
and among opinion-formers during the local government, Scottish
Parliament, Welsh Assembly and European Parliament elections, all of
which include an element of proportional representation (PR).
LLM will continue working for Make Votes Count during the political
party conference season this autumn.
LLM pitched against agencies including Hill and Knowlton, Shandwick and
Luther Pendragon for the account. Luther Pendragon worked for Make Votes
Count on a six-week project to promote the launch of Liberal Democrat
peer Lord Jenkins’ report on electoral reform last year (PR Week, 23
LLM consultant Neal Lawson has provided Make Votes Count with advice in
a personal capacity for over a year. He said: ’Their key issue is
Westminster reform. They want to show that proportional representation
can work. It’s a populist campaign: it’s about making politicians
Last October, Jenkins’ report recommended a more proportional voting
system, known as AV plus, be introduced for general elections. Make
Votes Count is pressing for the next step - a referendum on electoral