Websense, the online security company, has selected Mi Liberty to raise its profile in the media. The business was previously handled by Inferno PR. Mi Liberty won the account following a competitive review and will focus on building Websense's image as a leader in the online security sector.
Jargon Public Relations has won a competitive pitch to manage the international PR programme for InvisibleHand, a free money-saving add-on for the Firefox web browser. InvisibleHand shows a notification when the product being browsed can be bought for a lower price elsewhere, and provides a link to the relevant product page at the competing retailer. The campaign will include the UK, US and Canada and will persuade Firefox users to install InvisibleHand.
Ptarmigan Bell Pottinger has been selected by MyFotoWall.com to drive its PR activities for the next two years. MyFotoWall allows customers to upload digital photographs. The win forms part of a wider marketing contract between MyFotoWall and Nothing-Works.co.uk, a marketing consultancy with which Ptarmigan Bell Pottinger is partnered.
Sarah Brown has overtaken the UK's highest-profile Twitterer, Stephen Fry, with 773,000 followers to Fry's 768,000. The Prime Minister's wife now has 15 times the membership of the Labour Party Twitter following.
Telnic, the operator for the new communications-focused.tel web domain, has struck a deal with comms service PR Newswire to resell the service to customers. Owners of.tel domains quoting 'live'.tel domains in news releases will receive an exclusive discount.