Technology: Best of the Tech Blogs

Digital dilemmas

Posted by Catherine Warne

community.prweek.com/blogs/

25 September Attending the DigiPharm conference this week has made me think again about how the industry is approaching the opportunities presented by digital technology. I keep coming back to a favourite expression; a lot of activity and not much progress. I met a number of people at the conference who really do seem to be experimenting with digital communications vehicles.

Viva Viralheat

Posted by Paul Armstrong

community.prweek.com/blogs/

24 September Viralheat ... weird name ... interesting measurement option for the small and not so small folks out there. Been checking out Viralheat (viralheat.com) and I must admit I'm impressed. A smart, easy-to-use, simple platform that allows you to measure your campaign's footprint on ze blogs etc!

Knocking the locals

Posted by Stephen Waddington

speedcommunications.com/blogs/wadds/

24 September Russell Davies has spotted the flaw in using a network of local bloggers as a cost-effective model for developing local content. I blogged about this last month. Here's what Russell has to say: 'Writing about my neighbourhood worries me. The people and shops and cafes are going to notice you're writing about them. There's a difference between slagging off a restaurant you don't intend to go back to and walking past the place every day.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.