DIARY: The future looks brighter as Freud catches the Millennium bug

Matthew Freud has become the latest in a string of well-known PR and media names linked with the organisers of the Millennium celebrations at Greenwich, the New Millennium Experience Company.

Matthew Freud has become the latest in a string of well-known PR

and media names linked with the organisers of the Millennium

celebrations at Greenwich, the New Millennium Experience Company.



Freud has been appointed as an unpaid part-time adviser. As such he will

impart strategic communications advice to the company’s executive

committee, which advises the board and the chief executive.



Some might say that, with PR guru and Minister with-out Portfolio Peter

Mandelson as its main mover, the company already has the best

communication advice available.



Others might also point out that the Mandelson magic has so far failed

to do for the Millennium Dome what it did for New Labour, and that the

New Millenium Experience needs all the help it can get if it is going to

attract many revellers to its party.



Chief executive Jennie Page has already called on advice from John

Major’s former political adviser Howell James, and until June last year

M&C Saatchi partner Bill Muirhead was acting communications director at

the company.



Muirhead, unfortunately, became embroiled in controversy when, following

his departure, M&C Saatchi was picked to handle the company’s pounds 16

million advertising account.



Now the company is looking for a PR agency, and three have been

shortlisted.



Taxpayers will be glad to know that Freud Communications is not one of

them.



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