EDITORIAL: PRCA must insist on the best

The new PRCA consultancy management standards introduced this week are bound to ruffle a few feathers among some members. Despite being substantially diluted from the original proposals, the scheme will make qualifying for and renewing PRCA membership a far more exacting process.

The new PRCA consultancy management standards introduced this week

are bound to ruffle a few feathers among some members. Despite being

substantially diluted from the original proposals, the scheme will make

qualifying for and renewing PRCA membership a far more exacting

process.



The toughness of the criteria may put off some current non-members from

applying for membership. This is exactly what was intended. In fact, it

would be very good news for the PRCA if a couple of existing members

failed the test.



Apart from the general good intention to raise standards, the point of

the scheme is to make membership of the PRCA a reliable symbol of

quality to clients. To do that, it has to be tough to join - and the

failure of some to make the grade would make that point admirably.



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