WHAT THE PAPERS SAY: Launch of Millennium logo gets good marks

Coverage of the Millennium Mark highlighted the problems facing the Millennium Commission in separating the Greenwich Dome from the rest of its capital projects.

Coverage of the Millennium Mark highlighted the problems facing the

Millennium Commission in separating the Greenwich Dome from the rest of

its capital projects.



The logo was unveiled along with a map, website and list of the major

schemes. Logo and map received modest press attention, but only the FT

gave the website address. News interest centred on the reasons why the

Dome did not feature on the map. Replies printed varied from ’an

oversight which will be rectified’, to ’different emphasis on the

national exhibition and lasting projects’.



Lloyd Northover Citigate were credited with logo design in most

articles, without undue criticism of the cost. It was also pointed out

that the Dome would probably have its own identity to help market the

Millennium Experience to the corporate sector.



The launch of London First’s logo (Judge & Jury, 9 February 1996) drew

criticism of the design elements. This time, the Commission only had to

refute aspersions that the M stood for Mandelson, not Millennium.



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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