BORDER LINES: MILAN: Noesis SRL gets a Death wish

Death cigarettes, the brand owned by Upper Ten Tobacco UK, has appointed Milan-based agency Noesis SRL to launch the product in Italy. The campaign will kick off with a mail shot designed to provoke discussion about the brand. Cigarette advertising in Italy is banned so UTT will rely on PR to raise the profile of the brand. The account will be led by Laura Bonino.

Death cigarettes, the brand owned by Upper Ten Tobacco UK, has

appointed Milan-based agency Noesis SRL to launch the product in Italy.

The campaign will kick off with a mail shot designed to provoke

discussion about the brand. Cigarette advertising in Italy is banned so

UTT will rely on PR to raise the profile of the brand. The account will

be led by Laura Bonino.



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