BORDER LINES: LONDON: Band and Brown win Cisco bid

Cisco Systems has chosen Band and Brown to handle its new pan-European corporate PR account. Text 100 and Firefly also pitched for the business (PR Week, 28 November). Cisco has simultaneously ended its contract for pan-European product PR with Text 100, estimated at pounds 300,000. Text co-ordinated product launches with Cisco’s European agencies including Mmd in Hungary and Finck and Fuchs in Germany. This work has been taken in-house. Band and Brown will target pan-European business and computer press.

Cisco Systems has chosen Band and Brown to handle its new

pan-European corporate PR account. Text 100 and Firefly also pitched for

the business (PR Week, 28 November). Cisco has simultaneously ended its

contract for pan-European product PR with Text 100, estimated at pounds

300,000. Text co-ordinated product launches with Cisco’s European

agencies including Mmd in Hungary and Finck and Fuchs in Germany. This

work has been taken in-house. Band and Brown will target pan-European

business and computer press.



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