French seek PR agency to continue EU promotion

The French foreign ministry is hunting for public relations and advertising agencies to design and implement a public information campaign promoting the European Union.

The French foreign ministry is hunting for public relations and

advertising agencies to design and implement a public information

campaign promoting the European Union.



The campaign, which will be 50 per cent funded by the European

Commission and 50 per cent by the French government, is one of a series

of similar initiatives taking place across Europe as regional

integration gathers pace. The German and Italian governments have

already committed funding to such campaigns.



The account will run alongside the current advertising campaign for the

single European currency, the Euro, and will cover social policy,

European enlargement, and common policies on agriculture and transport.

It will involve designing and organising events, press conferences,

brochures, media campaigns, advertising and marketing.



The campaign is a continuation of an initiative funded by the previous

government, called National Dialogue for Europe, for which Euro RSCG

handled public relations and advertising.



The NDE campaign ended before the general election last summer when

France elected a socialist government under Lionel Jospin. It generated

1,600 events throughout France during 1996 and 1997. These were

organised in conjunction with regional public bodies and pro-European

organisations such as Women for Europe andYouth for Europe, and were

staged in every school and many universities and further education

colleges.



The new government has decided to renew the campaign in 1998. European

affairs minister Pierre Moscovici will oversee the initiative. No budget

has been set for the account.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.