Asian exits prompt a shake-up at Edelman

Edelman PR Worldwide has shaken up its Asian operations following the departures of its president for North Asia and managing director for China.

Edelman PR Worldwide has shaken up its Asian operations following

the departures of its president for North Asia and managing director for

China.



Serge Dumont, president North Asia, is taking a sabbatical from the

agency and Kimberly Arnett, managing director in China has left the

agency to pursue other interests. Dumont is expected to continue to work

with Edelman on an independent basis.



David Chard, general manager of Edelman’s Taiwan office, has been

promoted to the role of president of Edelman North Asia, replacing

Dumont who is expected to remain on sabbatical for a year.



Chard’s agency, Profiles Corporate Communications Consultants, was

bought by Edelman in May 1997 after five years as its affiliate. His

previous experience included establishing Hill and Knowlton’s Taiwan

operations in 1989. Chard was also marketing manager for KLM Royal Dutch

Airlines in Taiwan in the 1980s.



’Asia can be a very intense working environment and Serge has spent 15

years in it, so he wanted some time off to recharge,’ said Chard.



Arnett is replaced by Tim Heberlein, who joins from his role as managing

director of the Cotton Council International, Asia-Pacific. He will

report to Chard.



Heberlein spent eight years at Cotton Council International (CCI), which

has worked with Ogilvy and Mather PR in China on a project basis. The

council retains agencies on a country by country basis and works with

GCI in the UK.



Both Heberlein and Chard took up their new positions on 1 January,

although Chard has had a three month hand-over period with Dumont.



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