Lexis shake-up puts the emphasis on creativity

In a shake-up of its management structure, Lexis Public Relations has replaced account teams with six client handling groups and a six-strong specialist creative and media team.

In a shake-up of its management structure, Lexis Public Relations

has replaced account teams with six client handling groups and a

six-strong specialist creative and media team.



The creative team will relinquish day to day client handling

responsibilities and specialise in generating strategy and creative

solutions. In practice, one member of the creative team will be assigned

to each client.



Bill Jones, chief executive of Lexis, said: ’We are trying to move away

from the account team situation where all the client sees is a

hierarchy.



We think clients want something beyond strong administration and hope to

add value where clients like it most: in the form of creativity and

ideas.’



The creative and media team is led by Tricia Beaumont, who is promoted

to board director from associate director. Nadia Jones, previously

account director, is now creative and media director.



Lexis has also announced the departure of associate director Justin St

Clair-Charles who leaves in March to join Leeds agency Sinclair Mason as

PR director.



Founded in 1992, Lexis employs 42 staff. It was named as the UK’s

fastest growing PR company over five years in the 1997 PR Week ’Top 150’

and a Sunday Times survey put it in the top 100 fastest growing unquoted

UK companies.



Analysis, p7; Leader, p9.



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