QBO is to handle DTI campaign on Millennium bug

Action 2000, the DTI body charged with informing businesses about the Millennium computer bug, has appointed the Quentin Bell Organisation to handle its PR. Worth the equivalent of pounds 400,000 in fees a year, the account was awarded after a three-way pitch against The Rowland Company and Burson-Marsteller.

Action 2000, the DTI body charged with informing businesses about

the Millennium computer bug, has appointed the Quentin Bell Organisation

to handle its PR. Worth the equivalent of pounds 400,000 in fees a year,

the account was awarded after a three-way pitch against The Rowland

Company and Burson-Marsteller.



QBO is charged with running Action 2000’s press office and advising on

strategy to turn awareness of the issue into action on the part of small

and medium-sized businesses. It has been retained on fees of pounds

100,000 until March 1998 when a director will be appointed to take over

the day to day operation of Action 2000, currently managed by acting

director Ian Eddison.



It is expected that QBO will be retained after this. However, a DTI

spokesman said: ’A new director will come in and will want to review

everything.



A review of QBO’s role will be a necessary formality.’



Trevor Morris, managing director of the Quentin Bell Organisation, said:

’There is already a high level of awareness that there is a bug problem,

but we are addressing its relevance to business. We have to make

companies right down the supply chain take action.’



Action 2000 was formed last October to speed up the Millennium

compliance effort within the business community. It currently operates a

telephone hotline and a database of solutions.



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