GPC Connect splits from Omnicom

Directors at lobbying agency GPC Connect have bought the firm from its parent company, Omnicom, and renamed it Connect Public Affairs.

Directors at lobbying agency GPC Connect have bought the firm from

its parent company, Omnicom, and renamed it Connect Public Affairs.



Andrew Gairdner, chairman of Connect’s sister company GPC Market Access,

which continues to be owned by Omnicom, has left to become chairman of

Connect Public Affairs.



The newly independent agency is now owned by Gairdner, managing director

Gill Morris, directors Jim Bewsher and Malcolm George, and selected

staff.



Connect, whose clients comprise mostly non-profit and public sector

organisations, has lost one of its 40 accounts in the move. The client,

which was not named, has transferred to GPC Market Access. The South

Yorkshire Passenger Transport Executive and one other Connect client are

reviewing their accounts with the agency as a result of the buy-out.



Morris said the agency would continue to work with GPC Market Access and

its offices in Brussels, London and Scotland.



Omnicom bought Connect in 1994 as part of the European Political

Consultancy Group, which also included Market Access International and

research firm Access Options. The holding company already had a stake in

Canadian lobbying firm GPC, and in 1995 Connect was merged into the GPC

group.



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