Shandwick to promote Busch park life

Shandwick has been appointed to promote Busch Entertainment Corporation’s American theme parks to UK tourists following a seven-way competitive pitch (PR Week, 5 December 1997). The account is worth around pounds 100,000.

Shandwick has been appointed to promote Busch Entertainment

Corporation’s American theme parks to UK tourists following a seven-way

competitive pitch (PR Week, 5 December 1997). The account is worth

around pounds 100,000.



Incumbent agency, Fleishman-Hillard, continues to handle Busch

Enterntainment’s PR in the US.



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