Lornamead hires Focus PR to handle consumer and trade press

Lornamead has called in Focus PR to run the consumer and trade press office for a number of health and beauty brands across its portfolio.

Yardley: part of Lornamead portfolio
Yardley: part of Lornamead portfolio

The agency has been charged with building the profile of the brands in the consumer media and driving retail sales.

The brief encompasses PR for brands including Yardley of London, Vosene and Rapid White.

In addition, Focus PR will orchestrate an editorial liaison campaign for the following brands that Lornamead is responsible for in the UK: Witch Skincare, CCS Professional Foot Care and Clinomyn.

Focus PR's health and beauty portfolio also includes  Philips AVENT babycare, Collection 2000 cosmetics and Eylure lashes.

 

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