City regulator seeks PR advice for launch

City super-regulator the Financial Services Authority, which has appointed Philip Robinson as its first director of communications and corporate affairs, is seeking four new staff to complete its senior communications team. The body is also looking to buy in PR advice during the course of its launch to the public and industry.

City super-regulator the Financial Services Authority, which has

appointed Philip Robinson as its first director of communications and

corporate affairs, is seeking four new staff to complete its senior

communications team. The body is also looking to buy in PR advice during

the course of its launch to the public and industry.



Robinson said: ’We are still looking at what the requirements will

be.



We need excellent professional advice, but are still deciding whether to

use an agency or hold the ring ourselves and get external advice for

each of the technical areas.’



The Authority has employed Citigate Westminster to handle PR in the

build up to its launch.



Robinson is seeking four senior staff who will report to him. The posts

are for heads of internal relations, public affairs, media relations and

marketing publications.



Robinson’s appointment followed months of searching by the FSA and its

headhunter Saxton Bampfylde. Currently chief operating officer at IMRO,

which regulates the investment management sector and is one of the nine

bodies to be rolled into the FSA, Robinson takes up his position at the

authority when it becomes operational this spring and will report

directly to chairman Howard Davies.



Robinson had not headed a communications department prior to his

appointment, but his management role at IMRO involved overseeing

internal and external communications.



In addition to the FSA’s internal and external communications, Robinson

will focus on public affairs and legislative issues ahead of various

financial services reforms planned by the government.



The FSA will employ around 2,000 people, including 15 media relations

staff. PR job losses are unlikely despite the merger. Robinson said:

’It’s too early to tell but there will be a large amount of work for the

next two years.’



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