Chime bows to demand to drop Lowe name

Sir Tim Bell has written to advertising company The Lowe Group agreeing to demands from the company to drop the name Lowe from all Chime Communication companies.

Sir Tim Bell has written to advertising company The Lowe Group

agreeing to demands from the company to drop the name Lowe from all

Chime Communication companies.



Many of the companies owned by holding group Chime, of which Bell is

chairman, carry the name Lowe; for example Lowe Bell Good Relations.

Bell and Frank Lowe, now chairman and chief executive of Lowe Group, set

up the first Lowe Bell company in 1985 under the auspices of ad agency

Lowe Howard-Spink. Bell broke away with a management buyout of Lowe Bell

Communications in 1989.



Lowe is now demanding that his name is removed from all Chime companies’

material and wants an inquiry into damages for infringement of the trade

mark.



’I wrote to Frank Lowe (chairman and chief executive of the Lowe Group)

on Monday 5 January informing him that I would comply with his wishes,’

Bell told PR Week.



Frank Lowe was unavailable for comment as PR Week went to press, and his

office could not confirm if Bell’s letter had been received.



Lowe International, which is a division of US advertising giant

Interpublic, issued the writ following Chime’s acquisition of

advertising agency HHCL and Partners in November last year (PR Week, 31

October 1997).



Companies owned by Chime Communications include Lowe Bell

Communications, Lowe Bell Political and Lowe Bell Financial.



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