Sally Davis writes to encourage the industry to market itself better.
Thanks to the DTI’s financial and advisory support, that’s just what
the IPR and PRCA are doing (PR Week, 10 November).
Now that we have been able to launch a series of regional roadshows
explaining the value of PR and 10,000 businesses will receive an
explanatory brochure in the New Year, let’s hope the message gets across
to more of Sally’s potential clients.
Fionnuala Tennyson, Developement and public relations manager, IPR