MEDIA: Direct sales out in favour of tailor-made TV

The UK’s third-largest cable company, Bell Cablemedia, is planning a major subscription drive through the high street.

The UK’s third-largest cable company, Bell Cablemedia, is planning a

major subscription drive through the high street.



Bell Cable has avoided traditional door-to-door sales by running

subscription sales trials through TV rentals outlet Granada. It is now

considering further openings



Marketing manager Ruth Blakemore said the company also plans to launch a

TV station in the New Year.



Potential customers will be connected to cable for free with the ability

to watch only the taster channel to help them decide what package of

programmes they want.



Blakemore says this will provide the first step in helping Bell Cable to

sell packages of services tailor-made for customers, rather than

bundling all channels together in the one costly package.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.