The National Magazine Company has signalled its intention to develop
more stand-alone titles on the back of its key magazines with the
creation of the new position of editor of special magazines.
She deputy editor Rachel Shattock, who was also editor of Nat Mags’ the
She Guide to Having a Baby, takes up the new position this week.
Shattock will take full editorial control of the She Guide to Having a
Baby and Good Housekeeping’s Wedding Magazine along with further stand-
alone publications planned for 1996.
‘The success of [our] vertical publishing projects exceeded our own high
expectations and it has been apparent for some time that more investment
was needed in this area,’ said Nat Mags managing director Terry
Nat Mags would not specify how many titles it is likely to produce over
the coming year.
As well as Wedding and the She Guide to Having a Baby, Nat Mags also
launched Zest, now a monthly title, as a quarterly on the back of
Cosmopolitan. The Tesco magazine, produced as a one-off for the chain,
will not fall within Shattock’s remit.
Shattock’s is just the latest job switch in an internal reshuffle of
senior editorial staff aimed at filling a number of top slots throughout
the company’s titles (PR Week, 1 December).
Alison Pylkkanen, deputy editor of flagship title Good Housekeeping,
will replace Linda Kelsey as editor of She, following Kelsey’s
resignation last week due to ill health.
Pylkkanen edited Good Housekeeping’s first stand-alone publication
Wedding Magazine in September.
In turn, she is being replaced as deputy editor on Good Housekeeping by
Company magazine deputy editor Tara Barker.